Mission: popularize national culture, and advocate healthy life

Tenet: seek development together with staffs, create values together with customers, and make progress together with the society 

Business philosophy: scientific planning, precision management, and continuous improvement

Spirit: brave in breaking through and dare to be the first

Team construction: be perfectly harmonious and ever successful

Cultural concept: honest, innovative, and outstanding

Humanistic philosophy: cultivate people with morality and wisdom, stimulate people with achievements, influence people with integrity, and retain people with development

Working regulation: spare no pains, watch benefits closely, pursue efficiency and progress constantly, and strive for methods and techniques for every thing

Working policy: how to work without plans and how to manage without measurements

Communication philosophy: reach consensuses through communication between employers and employees and make progress through coordination among people of the same level